SPECIAL BUILD / BRAND ACTIVATION
Rippin’ 2gether
From a classic ice cream truck to a custom Manhattan reveal.
Entertainment executive and music manager Ian Schwartzman and rapper Conway the Machine trusted VMS Lux to bring the Rippin’ 2gether truck to life. We managed the project from start to finish, sourcing a classic ice cream truck and overseeing its complete mechanical restoration, custom interior and distinctive exterior transformation.
Working with our friends at Revline Customs on the custom vinyl wrap, we turned the truck into a mobile expression of the Rippin’ 2gether brand. Once the build was complete, VMS Lux Studio handled the final detailing and preparation, making sure the truck was spotless for its big reveal in Manhattan, New York.
Scope
01 SOURCE
Finding the foundation
Finding the classic ice cream truck that would become the foundation of the project.
02 RESTORE
Mechanical restoration
Complete mechanical restoration and a custom interior built around the project.
03 TRANSFORM
Custom branding
A custom vinyl wrap created with Revline Customs.
04 PREPARE
Final detailing
Final detailing at VMS Lux Studio for the Manhattan reveal.
The transformation
Project management, sourcing & restoration: VMS Lux
Custom vinyl wrap: VMS Lux × Revline Customs
Final detailing & preparation: VMS Lux Studio
Reveal: Manhattan, New York